5 Ways Printers Should Use Pinterest

With all the different social networks available today, I hope it is clear you should no longer be questioning whether you should be on social media, but instead which social networks should you be a part of?

The list of available social networks is endless. The big three are Facebook, Twitter and LinkedIn, but then you also have Pinterest, Google+, Instagram, Tumblr, Reddit, MySpace….I mean seriously, I could go on for days.

Each enables you to reach a different type of audience and presents information in its own unique manner. LinkedIn is used to present your professional self to the world, while Facebook is generally used to keep in touch with old friends and family. I have seen Twitter used for both personal accounts and professional ones.

But what about Pinterest?

PrinterestPinterest is more than just a collection of recipes, clothes and DIY projects. There’s something for everyone there, including all creative types.

Forewarning though, it can easily become an addiction. Something about going to the site and getting lost in the endless pictorial abyss of whatever your heart desires…it’s just mesmerizing. Reminds me sometimes of that movie Up.

But how can the printces and printcesses take advantage of all that? Don’t worry, I’ve got you covered…

5 Tips for printers to take advantage of Printeres…I mean, Pinterest

    1. If you’re a blogger (and you listen to my girl Katherine Tattersfield who recently posted about how you can supercharge your blog posts with images), Pinterest is a perfect avenue to show off those mad graphic skills and capture a creative audience. (Don’t forget those killer headlines, or captions, either!)
    2. Create boards of inspiring print! You can keep items organized in pinboards however you wish! I recommend grouping by product or industry to make it easy for visitor’s to mine through your awesome pins!For example, Metropolitan‘s Pinterest features boards covering different topics like direct mail, layout design, identity inspiration, interactive print campaigns and more!
    3. Even if your clients aren’t on Pinterest, this is a great way to help YOU generate those rockstar ideas to take to your clients. Keeping your boards organized can help you quickly transition to brainstorm ideas for your upcoming meeting.
    4. Get social! Just like with any other social network – to get love, you need to give love. Comment. Like. Repin. Follow. You have to bring your social voice to the never-ending sea of images.
    5. Get creative! One of my favorite features of Pinterest is the ability to invite people to pin to your boards. Keep the topic simple and centered around something not too subjective.ScreenShot241I created a What’s your favorite color board for Metropolitan and was surprised to see the amount of engagement we were able to get. It’s a fun way to interact with your audience, and who doesn’t want to be greeted with bright, bubbly colors of happiness?

What do you think?

Do you share the inky goodness on Pinterest? Have you seen any other clever uses of Pinterest for our fellow print geeks? Share your thoughts in the comments below.

Do you Printerest?

I sure hope so! You can find me >>here<<. Let me know where to find you in the comments section, too!

Have a safe and happy Memorial Day weekend, my CMYK lovers!




Posted in Print Sales, Social Networking and tagged .
  • msienicki

    Wonderful tips – thank you so much, Christine!

    I’ve also found that Pinterest is great for cross-posting. Share your pins via Twitter, your blog, etc., and help all of your social media sites to gain more traction.

    • http://dreamingincmyk.com Christine Alexander

      I’m starting to see more and more of that as I integrate into marketing dreamingincmyk.com! Thanks so much for the kind words!

      What’s your Pinterest page? I’d love to check it out!

  • http://printfirm.com Katherine

    Christine, I’m kinda bummed you beat to this post lol I see HUGE potential for printers on Pinterest. Truth be told, I believe our customers are there whether we realize it or not. If anything, there are tons of designers there, and the creatives do a lot of print buying. Hmmm…maybe I’ll do a little follow up to explain the benefits a bit more….thanks for the printspiration!

    p.s. I dig the printces and printcesses comment =) Ah loves fun language.

    • http://dreamingincmyk.com Christine Alexander

      Haha I think that sounds like a wonderful idea! I’d love to read (& share the heck out of) that!