5 TED Talks for Marketers

Over this past weekend, I was fortunate enough to attend TEDxBloomington, Bloomington’s local chapter of TED Talks. If you’ve never heard of TED, or never been able to attend a talk in person – I most certainly HIGHLY recommend taking advantage of the opportunity if you can. They have thousands of videos available online for you to browse by topic, as well as their rating of funny, inspiring, beautiful and more.

For those of you unfamiliar with TED Talks, TED is an organization “devoted to spreading ideas, usually in the form of short, powerful talks.” TED, standing for Technology, Entertainment and Design, hosted its first conference in 1984 and has since evolved to include topics ranging from science, to sustainability, to global issues.

Fresh off a weekend of inspiration, I wanted to share five of my most favorite talks for marketers, listed in no particular order.

1. Renny Gleeson – 404, The story of a page not found

Nobody wants to see a 404 page staring back at them when trying to access something on the internet, but if the 404 page is designed just right, every error is just another chance to build a better relationship with your audience.

2. Amy Cuddy – Your body language shapes who you are

I am sure we’re all aware of how our body language can make others perceive something about us, but what about ourselves? Does changing the way we sit or stand impact the way we view ourselves? Amy Cuddy walks through how standing in a “power pose” of confidence can affect our testosterone and cortisol levels in our brain.

3. Simon Sinek – How great leaders inspire action

Okay, I know this one is on almost every TED Talks list out there, but I thoroughly enjoy Simon’s simple but powerful presentation. It’s not about what you have to sell, it’s all about why you sell it.

4. Elizabeth Gilbert – Your elusive creative genius

Author of Eat, Pray, Love took the stage to talk about learning the difference between being a genius and having a genius. Creativity can be accessible to all if we simply shift our perspective of genius. Do not concern yourself with the approval of others, but fearlessly pursue your authentic expression.

5. Dan Cobley – What physics taught me about marketing

With a passion for both physics and marketing, Cobley shows how the laws of physics resemble basic marketing concepts. Using the pragmatic application of scientific concepts in physics to developing a brand or business shows how marketing can be related to your fields of interest, allowing you to have a much more profound and personal connection with marketing.

Do you have any favorite marketing related TED Talks? Please share them in the comments below – it’s always inspiring to spread those ideas!

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